Our Services

We're a Compliance First Strategic Marketing Company

Expert Advice You Can Trust.

With more than twenty-five years of experience working in Latin America's fastest-growing markets, we can help your company hit the ground running. Whether your goal is to grow consumer demand or to market to the trade, we are ready to help. Our offices in Colombia, Peru, and Guatemala can bridge the gap between your company's marketing strategy and Latin American buyers, helping your team better connect with its target audience.

Over the last several decades, South and Central American markets have gradually become more attractive to U.S. companies, as there has been some slow but steady growth in the middle class in such regions. Moreover, exposure to U.S. food and culture through mediums, such as television and travel, has led to the recognition of U.S. private sector companies, including brands and food franchises, among South and Central American consumers, largely influencing their local preferences and allowing U.S. private sector companies to step in and fulfill the tastes and palates of consumers in the region.

Trade Consulting

As our name suggests, FTA International helps clients take full advantage of the free trade agreements in place throughout the Americas. We also have experience representing the interests of individual companies and industry groups on matters relating to FTA negotiations and implementation.

Our core services are trade consulting, market access assistance, and market development. Each of these is described in further detail below.

Market Research

We work with our clients to identify and assess the impact of marketing mix changes on customer behavior. Our goal is to provide management with relevant, reliable information about the current marketplace.

Strategic Planning

Using market research data, we can help you develop a business plan for entering into or expanding within Latin America, the Caribbean, or the US. Because we also offer marketing assistance, we are also able to help our clients develop realistic budgets required to hit their growth targets.

Compliance Review

FTA International has years of experience in working with the United States Department of Agriculture (USDA) and its agencies including the Foreign Agricultural Service (FAS), Agricultural Marketing Service (AMS), Animal and Plant Health Inspection Service (APHIS), and the Food Safety and Inspection Service (FSIS). Furthermore, FTA International has successfully developed and implemented marketing plans for USDA cooperators through the Unified Export Strategy (UES) including funding sources such as the Market Access Program (MAP), Foreign Market Development (FMD), Global Basin Initiative (GBI), Emerging Markets Program (EMP), and Agricultural Trade Promotion Program (ATP).

Market Access

We acts as your strategic partner for overcoming market entry barriers across the Americas, guiding you through commercial establishment and legal compliance. We further solidify your position as a market leader and secure long-term regulatory influence through targeted technical training and seminars.

Market Entry Assistance

When establishing a commercial presence in a new market, we can help you set up local offices as you grow your market presence. We strongly recommend that you engage qualified legal assistance on the front end of international expansions because agreements can be voided or trumped by local laws if they do not comply with local rules.

Technical Training and Seminars

Technical seminars are a great way to position your company or association as a market leader. The goal of these seminars is threefold. First, you're able to educate port authorities and government officials who might be misapplying critical product regulations. Second, your distributors begin to see you as a valuable partner who wants to help educate their employees. Finally, you gain long term influence over the interpretation of technical specifications when regulatory issues arise.

Market Development

We functions as your local satellite office across the Americas, driving market presence through strategic on-the-ground support and targeted marketing campaigns in retail and HRI outlets. We build your influence and sales by managing public relations and facilitating direct connections with local buyers and government agencies.

Marketing Campaigns

We are experienced in ideating and coordinating marketing campaigns throughout the Americas, integrating digital, social media, and influencer strategies alongside traditional point of sale (POS) and point of purchase (POP) promotions in major retail outlets, supermarkets, shopping centers, and hotel and restaurant industry (HRI) establishments

Public Relations

If you allow FTA International to be your point of contact in the marketplace, we can be your de-facto satellite office in the market, providing direct contact with local buyers and government agencies relevant to your products and markets.

Why Choose Our Services We Are

Experience the difference with our proven approach and dedicated expertise.

Expert Team

Industry veterans with deep knowledge of global markets and trade regulations.

Proven Results

Track record of successful market entries and sustained business growth.

Tailored Approach

Customized solutions designed specifically for your business needs and goals.

Ongoing Support

Continuous guidance and support throughout your international expansion journey.